Transmission and reception of contemporary Russian pop culture in the Commonwealth of Independent States

this article provides a comprehensive analysis of the processes of transmission and reception of contemporary Russian pop culture in the Commonwealth of Independent States (CIS). The author examines the key channels and mechanisms for the dissemination of cultural products, including digital platforms, media, and film distribution. Particular attention is paid to factors contributing to its popularity, such as a shared historical and cultural past, linguistic proximity, and nostalgic narratives. At the same time, the article examines barriers to reception, in particular the growth of national identity and the politicization of cultural space. In conclusion, the paper draws a conclusion about the dual role of Russian pop culture: it acts as an instrument of soft power and maintenance of a common cultural field, as well as an object for the formation of a new national identity in the CIS countries.

Russian pop culture, Commonwealth of Independent States (CIS), cultural transmission, reception, soft power, cultural product, digitization, nostalgia, national identity, post-Soviet space