Email this article The role of business management in shaping the collaborative economy
- Authors: Thanh H.L.1, Khanh C.P.1
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Affiliations:
- Diplomatic Academy of Vietnam
- Issue: Vol 2, No 1 (2018)
- Pages: 52-68
- Section: Articles
- URL: https://journal-vniispk.ru/2618-9453/article/view/84212
- ID: 84212
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Abstract
Collaborative economy is a popular term defined as an economic ecosystem built on the sharing of assets. This business model has recently emerged with the rise of the Fourth Industrial Revolution, attracting a lot of rising companies and startups, with the big names listed as Uber, Airbnb or Snapgoods. This study analyzes the role of business management in shaping and promoting the collaborative economy through 5 aspects: effective market research, the identification of consumer trends, the legal system understanding, digital technology development and reasonable financial oversight. This study finds that in order to effectively operate in the collaborative economy, the business managers need to focus on developing several decisive factors including technology innovation, the creativity and sensitivity to market changes of employees, as well as the understanding of legal regulations. The results and conclusion of this study can be used as the documentation for further researching on the same topic as well as provide the companies’ managers a basis for shaping the business s trategies on the background of collaborative consumption.
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##article.viewOnOriginalSite##About the authors
Ha Lam Thanh
Diplomatic Academy of Vietnam
Email: lamthanhha@dav.edu.vn
Senior lecturer, Faculty of International Economic, Diplomatic Academy of Vietnam
Chi Phung Khanh
Diplomatic Academy of Vietnambachelor student, Faculty of International Economics, Diplomatic Academy of Vietnam
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