Comparison of prevailing values in the missions of private schools in Russia using content analysis

Background. The article is devoted to the analysis of the content of the concept of the mission of a private school. A theoretical review of the development of the terms mission and messiah in philosophy, psychology, pedagogy and marketing, performing the role of a mediator in the transfer of value guidelines between a private school and consumers of educational services, is carried out.

The research problem is to find an answer to the question of what is common and what is specific in the values and educational approaches of private schools.

Purpose – to study the missions of non-governmental educational organizations using content analysis to compare the prevailing values and philosophies, approaches, and educational technologies used in the educational process, which provide insight into the general trends and directions of development in Russian private school education.

The research methodology is based on a methodological approach that uses comparative analysis and the deductive method. The content analysis method is used as an empirical method.

The main results include the systematization of educational trends and the identification of directions for transforming the target vector of secondary general education in Russian private schools, based on a study and generalization of educational goals through the missions of twenty private schools in the Far Eastern, Siberian, Ural, Central, North-Western, and Southern Federal Districts of the Russian Federation.

The article examines relevant open-access materials and documents, such as websites of educational organizations, analyzes the opinions of scientists on the phenomenon of school mission, and identifies general and specific characteristics in the definitions of missions of non-governmental educational organizations.

In conclusion, it is concluded that at the present time, when private school education in Russia is more than a quarter of a century old, there is a pronounced polarization of ideas about the mission of a private school, which forms a specific “trending” ranking list and can significantly affect the development of the private sector of secondary education in Russia as a whole.