Media and health sphere interaction as a research subject: a comparative analysis of practices in Russia and the PRC

this article is devoted to the study of the interaction between mass media and the health sphere, conducting a comparative analysis of practices in Russia and the PRC. The introduction establishes the relevance of the study: amid globalization and the growing influence of the media on public opinion, analyzing media practices in the field of healthcare becomes necessary to understand the mechanisms behind shaping perceptions of health, disease prevention, and the implementation of state healthcare programs. The methodological foundation of the work is based on a comprehensive approach that combines quantitative and qualitative research methods. The article employs content analysis of materials from the leading news agencies of both countries, as well as a comparative analysis of the discursive strategies used to cover medical issues. In addition, expert interviews were conducted with representatives from journalism and the medical field, which helped identify the main trends and differences in the presentation of health information. The study’s results indicate that, despite similar goals of informing and educating the public, the portrayal of health issues in the media in Russia and the PRC differs significantly. In the Russian media space, a more pronounced critical tone is observed, with an emphasis on analyzing state measures and social consequences, while Chinese media tend to focus on showcasing the successes of the national healthcare system and the effectiveness of the reforms implemented. A number of common trends were also identified, such as the increasing role of digital platforms, the intensified regulatory influence of the state, and the need for a prompt response to societal challenges. The discussion of the findings underscores the importance of intercultural dialogue and the exchange of experiences between countries, as well as the necessity of developing media literacy among the population to foster a deeper understanding of information received from various sources. The authors conclude that a comparative analysis of media practices in the health sphere contributes to the development of effective communication strategies aimed at improving the quality of public health and citizen information. The study culminates in the formulation of recommendations for the media and governmental structures to enhance the objectivity and efficiency of conveying health information in the context of an information society.

media, healthcare, interaction, comparative analysis, Russia-PRC