


Nº 3 (2024)
Special theme of the issue: Humans buying and selling: anthropology of trade (people, goods, structures, relationships)
On trade in europe: anthropologists speak
Resumo
This article is an introduction to the issue’s special theme on “Humans Buying and Selling: Anthropology of Trade (People, Goods, Structures, Relationships)”, featuring contributions by Svetlana Sidneva, Alexander Novik, Armando Maxia, Oxana Fais-Leutskaia, Julia Butschatskaja, and Irina Kucherova. The authors discuss the current state of trade as economic activity in a number of European regions, examining the local specificities of trade operations and their functioning, the symbolism of goods, the preservation of archaic traditional elements of “old ways of trade”, the human relationships of participants in these “games of exchange”, and other aspects of trade as a cultural phenomenon. Due to the fact that trade, especially in the context of modern developed societies, is infrequently considered as an object of anthropological research, while available studies in the vein of economic anthropology are mostly concerned with realities of the “Global South” or societies with “mixed economy”, these contributions are based on actual fieldwork material and represent an attempt at ethnographic reconstruction and anthropological analysis of trade through particular cases of European regions, such as Greece, Kosovo, Sardinia, Sicily, Germany, and Iceland. The contributors employ novel approaches to demonstrate the ongoing relevance of this theme in the context of contemporary culture.



The role of λαϊκή αγορά (“street market”) in modern greek towns
Resumo
The article discusses the phenomenon of “people’s market” in contemporary Greek cities and towns. Historically, the market in Greece has played an important role not only as a place of trade, but also as a concentration of social and political life. The word αγορά, derived from the ancient Greek verb ἀγορεύω (“to speak publicly”), meant not only a market square but also people’s assembly in Ancient Greece. In modern society, the “people’s market” has almost lost its political function. From a commercial point of view, it should have been replaced by mega-stores, supermarkets, and online commerce, especially during the covid pandemic. However, today in Greece this phenomenon does not lose its relevance and even acquires new functions. In a large city, the “people’s market” is embedded in a new ideology of environmental friendliness of the goods for sale and in the discourse related to the identity of the Modern Greek. In addition, a street market in a city retains the archaic functions of socializing residents, exchanging information, and being a barometer of political sentiment. For rural residents, λαϊκή αγορά is an opportunity to sell an agricultural product and exchange information and contact with the urban environment. Internationally, outside Greece, the Greek folk market is sometimes positioned as a distinct brand.



Buying and selling in the Balkans: the case of Kosovo
Resumo
The study analyzes from the anthropological viewpoint the transformation of trade relations, trade transactions, the inclusion of men and women of different ages, representatives of various ethnic groups, religions and strata of society in the circulation of goods and services in the territory of Kosovo/Kosovo and Metohija at the turn of the 20th-21st centuries. From a quiet “province” of the Ottoman Empire, royal Yugoslavia and the SFRY, the historical region has turned into the forefront of confrontation between both Balkan elites and international forces. Leaving aside, as far as possible, the multi-vector discussion regarding the status of the territory/region/state, the author focuses on the social and cultural aspects of the type of activity and economic sphere that directly and acutely affect all residents of the region without exception – be they Albanians, Serbs, Turks, Gorans or Roma, Muslims or Christians, rich, poor or middle class – namely, trade. Growing all over the world, both in the business community and among professional researchers studying culture and society, the interest in corporate anthropology is due to the importance of the ethnic factor in the development strategy of individual states and the global economy, and this involves the collection of empirical data and an attempt to assess the risks of conducting business, trade, scientific and other projects that directly affect people’s lives and influence their social “well-being”.



Trade as a factor of cultural change: the case of Sardinia
Resumo
The article, based on field research materials, examines from the anthropological and historical standpoints the origins of trade in the inner mountainous regions of Sardinia, considering it as a factor in changing the worldview of the population of this closed pastoral area. I discuss the specifics of artisanal, domestic, and mainly small-scale commerce and its agents, as well as the range of goods, the attitudes of the locals towards the sellers, etc. I further analyze in comparative terms the aspects of the vision of space and movement in the eyes of the pastoral and peasant populations and the merchants. I argue that the differences between the former and the latter in many ways influenced both the perception of commercial activities in the peasant milieu and the relationship between this milieu and the commercial strata. The research offers novel interpretations, since the issue of endogenous metamorphoses of traditional society, such as that of Sardinia in particular, has not been thoroughly studied up to date in the light of trade processes. Moreover, the research outcomes are relevant due to the fact that many aspects of commerce that had originated in ancient times can be still observed in the present-day trade relations of the region.



Historical markets as special spaces of Italy
Resumo
The article undertakes an anthropological examination of Italian historical markets which are well known but, surprisingly, have been little studied to date. This ancient trade institution has not just survived through the present day, but in fact it has not lost its vitality and still enjoys unusually high popularity among the locals. I attempt to address the aspects of its existence that had not previously been given enough research attention: the human components of markets, their gender, ethnic, and social composition, the relationships between sellers and buyers, as well as the reasons these rather archaic trading structures continue to enjoy high social ratings. I argue that these markets are more than just places of trade; they represent special social and cultural spaces in the context of communal life – certain places of memory – which distinguishes them from regular markets in the usual sense. In this study, I make extensive use of field materials, given the lack of scholarly publications on the subject.



The “dispersed” market: trading vegetables in Bamberg’s vegetable-growing district
Resumo
Based on field observations, interviews, personal websites and news publications, the article takes a detailed look at the trade in Bamberg vegetables in a traditional vegetable-growing district. I ask the following questions: why, despite logistical and transportation inconveniences, buying vegetables from the producer is in demand and popular in today’s Germany? what can the convenience of the supermarket be opposed to? and what can sellers who have grown their own produce offer the sophisticated resident of a wealthy German city? The collected field material shows that the sale/purchase of vegetables in the stalls of the “dispersed market” occupies a certain niche in the consumption culture of the city dwellers and realizes a specific, emotionally loaded purchasing experience, which speaks of the eventization of trade. This different experience of consumption is purposefully constructed as if it is rooted in tradition and referring to some idealized past and notions of homeland, as well as to the concept of urban authenticity.



Icelandic souvenirs: tourist gaze vs local gaze
Resumo
The article focuses on the post-crisis representation of Iceland through souvenirs as the result of the negotiation between the “tourist gaze” and the “local gaze”. Drawing on the materials of field work in Reykjavik as well as media articles, I analyze the impact of tourist boom on souvenir production; the local strategies of the “proper” souvenirs’ promotion; the shifting of the most popular souvenirs towards the “local” or the “tourist” due to the influence of the “mutual gaze”.



History of the discipline
Matvei Nikolaevich Khangalov: an intellectual biography of a distinguished ethnographer
Resumo
In this article, we attempt to present an intellectual biography of the prominent Buryat ethnographer and public educator Matvei Khangalov (1858–1918). He remains an important figure in the Buryat public community, yet little attention has been paid to his life and work in anthropological studies. Drawing on archival and literary sources, as well as various recollections of his contemporaries, we explore his family background, pedagogical activities, public engagement, scholarly legacy and publications, tracing the chronology of his academic career and the scope of his field research and academic collaborations. The new findings shed light on the historical circumstances, shaped by the specific development of Mongol studies and ethnography within the Russian Empire, that provided the scholar with the opportunity to fully realize his creative potential.



Research Articles
Eurasian back-migration: traces in mythology?
Resumo
The author examines the world distribution of mythological motifs peculiar for Northeast Africa but absent in other parts of this continent. The corresponding narratives describe the events of the time of creation, objects and beings localized at the ultimate limits of the human world as well as episodes of the journeys of heroes to these limits. The motifs in question are absent in Central Asia and Siberia but found across Western, South and Southeast Asia, in Oceania and across the New World. Considering such distribution, these stories probably appeared at the early stages of the peopling of the oikumene (definitely before the peopling of the New World) and were brought to Africa by the populations engaged into the Eurasian back-migrations that were going since the Terminal Pleistocene and possibly earlier.



Traditions of cultivation and storage of turnips in the Russian North: the view of an ethnolinguist
Resumo
The article is drawn on lexical and onomastic data collected during field research in the Arkhangelsk, Vologda, and Kostroma regions of Russia, as well as on relevant materials from lexicographic and ethnographic sources. It takes an ethnolinguistic standpoint to examine the toponyms and geographical terms that exhibit commonalities with the word turnip in various motifs, and explore the complex of cultural and linguistic phenomena related to the cultivation and storage of turnips. Areal topology and context analysis approaches to methodologies of studying vocabularies have been instrumental in reconstructing the specifics of turnip cultivation in slash-and-burn agricultural systems and discovering the influence of Baltic-Finnish everyday practices on Northern Russian traditions. The article discusses the geographical distribution of so called repishche, that is names given to forest areas burned and cleared for turnip, flax, and rye lots, as well as the tradition of constructing basic unequipped storage facilities called “turnip pits”.



Pot breaking in the wedding ritual of Don Cossacks: areal variations in the semantics and pragmatics of action
Resumo
The breaking of dishes at weddings is known to all Slavs. It accompanies the most important stages of the ritual and symbolizes the change of the young couple’s social status. This action in the Don wedding tradition reveals a number of meanings, which are united by the symbolism of the ritual transition of the wedding participants, especially the bride, as well as the newlywed and their mothers. Often “pot beating” is part of the whole micro rites, including various manipulations with dishes and its fragments. Sweeping up the shards of broken crockery is the most stable element of the ritual, which can be combined with other components and performed as an independent action. In the memory of old residents of Don villages and farms for a long time there were actions (breaking a pot on the belly of the mothers-in-law, putting a chicken or a rooster into it, throwing crock-pots into the fire and jumping over it), behind which there are archaic folk beliefs related to the conclusion of marriage. However, the general orientation of breaking dishes in the Don tradition changes in the direction of increasing entertainment and competition.



The fiasco of ethnonationalism in “Finno-Ugric” republics of the Russian Federation: outcomes of the 2021 population census as an evidence of the crisis of ethnic elites
Resumo
The article analyzes the results of the 2021 population census (officially called the 2020 All-Russian Population Census), which showed a very significant decrease in the number of Finno-Ugric peoples of the Russian Federation. It may be noted that the two previous post-Soviet censuses had already recorded this clearly defined negative trend, but the data for 2021 indicates that the rate of decline in the number of titular groups in the republics, which since the early 1990s began to be called “Finno-Ugric,” is increasing. Those commenting on the results of the latest campaign, on the one hand, are trying to present the results as a “cultural catastrophe” and declare a “failure” of the model of ethnopolitics adopted in the country; on the other hand, they are trying to accuse the census organizers of gross mistakes that distorted its results. However, the logic of the ethnocultural development of the Finno-Ugric peoples and the ethnocultural orientations of young people, identified as a result of many years of sociological surveys, indicates that the census quite correctly showed the dynamics of changes occurring among the Russian Finno-Ugric peoples, and these processes can be assessed as a “humanitarian catastrophe” only from the standpoints of ethnonationalism, which are very strong in the “Finno-Ugric territories” due to the very nature of regional ethnocultural and ethnopolitical management.



IN MEMORIAM
Sergei Aleksandrovich Arutyunov (01.07.1932–21.12.2023)
Resumo
День зимнего солнцестояния 2023 г. для многих поделил время на “до” и “после”. Ушел из жизни Сергей Александрович Арутюнов. Вопрос – куда – остается открытым для человечества ровно столько, сколько человечество существует, однако Сергей Александрович своей жизнью и мыслью сделал эту тайну всех тайн для нас чуть более понятной.


