No 4 (2023)

The article discusses the history of the national notesdaterange the second half of XIX – early XX centuries, its specifics and features associated with the management of these enterprises foreign merchants who came to Russia mainly from Germany. Among them are A.B. Gutheil, Yu.G. Zimmerman and others, who have become the largest manufacturers and leading representatives of the industry. Research work has been carried out to identify universal characteristics that are the basis of their activities, among which dynastic business management is an essential and important moment of acquiring a high trading status, business reputation, and the formation of corporate traditions. They contain the future achievements of a number of publishing companies that have continued their work at the present time.

The article addresses the issue of safe personality behavior in postmodern settings. In postmodernism, personality is seen as a construct formed in the process of interaction with various socio-cultural starting points. The author concludes that such characteristic manifestations of postmodernism, such as the erosion of identity, when a person becomes ambiguous and fragmented, as well as relativism, the lack of norms and universal truths can cause a sense of loss of identity and security, can lead to moral disorientation and uncertainty, which, in turn, contributes to the creation of a sense of vulnerability and danger. Analyzing the views of famous philosophers on the problem of safe behavior of the individual in the postmodern era, the author concludes that the search for security in the postmodern is possible through the achievement of, firstly, subjective security, when in the absence of objective truths, the person can strive for subjective security through the development of critical thinking, introspection, empathy and dialogue with others. Secondly, through the development of sociocultural flexibility, which is manifested in the ability to adapt to various sociocultural contexts and accept a variety of worldviews and, accordingly, contribute to strengthening personal security in the postmodern era.

The article is devoted to the presentation of the theoretical and practical foundations of engineering graphics, widely used in eastern architecture (IX-XV centuries) on the territory of the states of Central Asia. The article also describes the technology of wood carving, which is widespread in the field of folk art and is one of the oldest types of artistic activity in this region. The authors reveal the importance of engineering graphics for oriental architecture as the main means of decorating buildings and structures; the idea of using traditional national patterns of engineering graphics in modern architecture is traced. The relevance of this work is due to the interest of society and scientists in the history of art of the ancient states of Central Asia, cultural, spiritual, religious and trade exchanges with which have been counted for many centuries, since the era of the adoption of Islam as the state religion in Volga Bulgaria (922).

The article describes the experience of participation of design students in the Digital Art Therapy hackathon. Students were introduced to strategic management tools: a business model template developed by Alexander Osterwalder and lean manufacturing techniques. The design to create a digital product took place in a collective activity. The difficulties faced by the participants and organizers of the event are considered. The results of the survey showed the effectiveness of the hackathon, students’ motivation increased, their ability to work in the digital environment developed, and an interest in entrepreneurial activity appeared. It has been proven that the experience of participation of future designers has a positive effect on the development of business thinking and professional competencies of design students.

The purpose of this article is to determine the functions of musical and poetic folklore in a dramatic performance on the example of productions of the Kazan Tatar Theater of the Young Spectator named after G. Kariev. The goal required solving the following tasks: to systematize the genres of musical folklore used in each of the analyzed productions, to reveal the reasons for turning to one or another of their forms - religious or secular, traditional or stylized, to determine their place and role in the theatrical text and the nature of the connection with the dramaturgy of the performance. The results of the study can be used in further study of the problem of interaction between musical and theatrical culture.

The work is devoted to an important topic of creative activity of a folk song performer, originating from some ancient genres of traditional singing art. The examples of modern forms of multifunctional creative work of the singer are analyzed. Various forms and types of creative activity of singers from different countries are considered. Today, it is necessary to adjust the curricula for training in the direction of "The Art of Folk Singing" in the context of the movement according to the conceptual state programs for the development of creative industries until 2030. Obtaining related creative skills by student vocalists will allow them to be well-trained specialists in a competitive labor market. It is proposed to introduce new disciplines into the curriculum of the undergraduate program “The Art of Solo Folk Singing”, which will prepare student vocalists for work in a creative economy. The authors introduce a new term - a creative and multifunctional personality, combining traditional and modern types of creativity in a creative economy.

The article is devoted to the little-studied period of using of the saxophone in a symphonic (opera) orchestra. The scores of little-known operas by French composers of the XIX century are analyzed: J.-G. Kastner, F. Halevi, G. Meyerbeer, A. Toma. They have developed characteristic toposes of the further use of saxophones, in which they are treated as instruments participating in ceremonies, military music, as exotic sounding or expressing a deep degree of emotions of the heroes. The most important fragments of the scores, their dramatic significance, and the peculiarities of interaction with other instruments of the orchestra are considered.

This article is devoted to substantiating the therapeutic potential of multimodal art-technologies in preserving and strengthening the mental health of an individual. The author reveals the interdisciplinary basis of multimodal art-technologies, analyzes the main mechanisms of their impact, the specifics of the functions of each of the modes of imagination and various possibilities of transitions between them in order to restore a person's ability to be in contact with reality and solve actual life tasks as a basic component of mental health and psychological well-being of an individual.

The article presents the author's vision of strengthening the role of scientific mentoring, due to the emerging guidelines for the development of education and science: the fundamental and scientific component of educational programs; training of young scientists; new directions of scientific research. Scientific mentoring is considered by the author as an academic scientific school; a resource of capitalization of an educational organization; a factor of intellectualization of an educational organization; the basis of fundamentality and development; the basis for training scientific and pedagogical personnel; a way of familiarizing with the history of pedagogy and pedagogical thought.

The mentoring movement is of particular relevance in the situation of reorientation of the vector of domestic education. It is concluded that scientific schools contribute significantly to the comprehension and generation of knowledge, moral and cultural values in the process of training scientific and pedagogical personnel.

Among other significant dates in 2023 is the centenary of one of the prominent Soviet and Russian scientists and teachers, Academician of the Russian Academy of Education Anatoly Kirsanov (1923-2010), author of works on the problems of individualization and differentiation of education, designing the content of vocational education , methodological and methodological foundations of professional pedagogical training of teachers of the higher technical school, engineering pedagogy. In the last years of his life, he headed the Center for Retraining and Advanced Training of Teachers of Higher Education in the Volga and Urals of the Kazan National Research Technological University, which he created, and led the work of the dissertation council in pedagogical sciences. The proposed article is devoted to the early period of the scientist's scientific work, when he dealt with the problems of individualization and differentiation of education, which has not been the subject of researchers' analysis until now. Meanwhile, it was during this period that A. Kirsanov became a scientist, doctor of pedagogical sciences, professor. Many of his pedagogical ideas from that period are still relevant today.

Today, qualitative changes are taking place in the labor market, but at the same time, unfortunately, there continues to be an overrepresentation of specialists in some areas of training, with a colossal shortage of others. As strange as it may seem, this situation is also observed in the field of financial management. The article presents the results of a study of employers in this area, identifies the main problems of interaction between education and employers, and suggests ways to solve them. These recommendations can be used in the process of collaboration between universities and the labor market.

In memory of Arkady Sokolov

As humanity enters the digital age, reading culture is at a turning point. Manifestations of the transformation of reading have been observed over the past twenty years, but no one has undertaken to predict the prospects for reading and its status in the future. This controversial issue is often accompanied by cultural pessimism (the end of book culture is near), predictions of diversification of specific media (print culture will find its new niche), and technological optimism (digital innovation lies ahead). In the context of these discussions, we can talk about a paradoxical discrepancy: the documentary stream is replete with discussions, research on digital technologies, digital culture, digital transformation of society, etc., but reveals a lack of information on the culture of reading in general, the culture of reading in the modern situation and their reflection in the content of librarian training.

The article represents reflections on the transformation of the reading culture, the realities of digital reading in the modern world, the form of their reflection in library and bibliographic theory, including on the basis of a generalization of the experience of library staff training.

The article deals with the issues of effective information management in the framework of the educational program for the training of library and information specialists. The modern trends in information management and the possibility of using its methods and technologies in the process of organizing the educational process are analyzed. The results of studying the experience of the West Kazakhstan University named after M. Utemisov in the field of organizing information management in relation to the educational program "Library Science" are presented.

The article is devoted to the study of cases of pedagogical potential of startups in digital art therapy in the process of project activities of design students. The authors present the forms and content of the pedagogical process at the Department of Fine Arts and development as a multi-level project approach in mastering new competencies, mastering all spheres of human activity in the context of digitalization.

Startups are one of the most interesting areas of project activity among representatives of advanced young people. The creation of organizational and pedagogical conditions at the university is especially important for students, and they will be effective only if young people participate in the work of grant platforms, such as the Digital Art Therapy Accelerator. In this regard, promising specialists are actively developing the qualities of a leader in working on projects that are likely to become the most diverse in professional activities in the field of culture in the future.

The figurative systems of the modern world actively interact with cultural subjects, forming the basis of value and psychological and pedagogical imperatives. This meta-space, which develops extensively, leads us to all new vectors of subjectivity, from egoism to metacosmic consciousness, but both vector are far from the tasks of patriotic education.

The study of the life and work of outstanding personalities of their people is one of the most significant areas of modern historical research. It is especially important to study the heritage of educators who lived and worked at the turn of the XIX-XX centuries. They directed all their efforts, knowledge and skills to the enlightenment of the people. Magruy Muzaffaria is one of the first Tatar enlighteners of that time. She made a significant contribution to the development of the Tatar people and to the education of Tatar girls. The article is dedicated to the 150th anniversary of her birth. The article highlights her brief biography, pays special attention to her teaching activities, and analyzes her written legacy. The main novelty of the article is a brief overview of her two works, which until today have not yet become objects of scientific research. This is the book "Nasihatnamе li–ehli zamanа" and the first guide to the city of Kazan for Tatar-speaking travelers and citizens.

The book "Nasihatnamе li-ehli zamana" is of a moralizing nature. It was published in 1901. The book consists of three small parts. The first part of the book is addressed to young girls and women. In this part, the author emphasizes the need for education, pays special attention to the upbringing and education of children. The second part of the book contains instructions for relatives and mothers-in-law. According to the author, it is the mother-in-law who should be the main assistant, adviser and support of her bride. The third part of the book describes the rights and obligations of husband and wife to each other.

Another very important work of Magruy Muzaffaria is the compilation of a guide to the city of Kazan. The guide was addressed to the Tatar-speaking audience and was called “Tatars”. This is the first reference and information publication of this genre in Kazan in the Tatar language.

Magruy Muzaffaria has done a lot for the development of national education. Studying the heritage of such educators can add a lot of interesting facts to our knowledge.