No 5 (2025)

This paper presents a decentralised Web 3.0 platform for remote client identification in Russian banks based on the Decentralized Identifiers (DID) standard. The study aims to quantify whether a DID model can reduce the cost and effort of KYC procedures compared with the centralised ESIA and EBS systems while remaining compliant with Bank of Russia regulations and Federal Law 152-FL. The methodology comprises a regulatory review, a discounted-cash-flow model (WACC = 12%) and sensitivity analysis of partner-bank numbers on NPV. Results indicate that onboarding one million clients requires a five-year CAPEX of roughly RUB 730 million, yields a 46 % reduction in direct KYC costs and achieves positive NPV in year 6. A conceptual architecture and a pilot roadmap involving three partner banks are proposed. The findings confirm the practical feasibility and economic attractiveness of the DID approach, as well as its potential to enhance data security and privacy.

This article examines the features of financial control in government organizations. For the efficient use of financial resources and their intended purpose, various methods of state financial control are used, as well as their inherent features. In conditions of financial and economic instability, state financial control bodies face very important tasks in ensuring the optimization of the use of budget funds allocated to state organizations.

This article is devoted to a comprehensive analysis of the state and current problems of the border regions of Eastern Russia, which are of strategic importance for national development, security and foreign economic relations of the Russian Federation. The purpose of the study is to identify the key challenges facing these Territories in the socio-economic, demographic and infrastructural spheres, as well as to identify promising areas for their development. The main results of the study indicate the persistence of structural problems in the regional economy related to the dominance of the raw materials sector, a difficult demographic situation characterized by natural population decline and volatility of migration processes, as well as significant infrastructural constraints, including underdevelopment of transport, energy and social infrastructure.

The article is devoted to analyzing the current state of BRICS countries competitiveness from the perspective of economic efficiency. The efficiency assessment conducted using the IMD methodology. Standardized values for 87 criteria were calculated, aggregated, and used to compile a ranking of the BRICS countries. The investigation presents numerical values of the aggregated data for sub-factors and the economic efficiency factor, as well as a graphical visualization of the research findings.

The article is devoted to the analysis of personnel support for import substitution processes in the Russian manufacturing sector in the context of increasing sanctions pressure after 2022. Systemic problems are identified, including a shortage of qualified specialists in high-tech industries (microelectronics, mechanical engineering, IT), non-compliance of educational programs with the requirements of Industrie 4.0, as well as demographic and regional imbalances. Based on the analysis of statistics from Rosstat and the Ministry of Industry and Trade and foreign experience, solutions are proposed: integration of dual training, digital simulators (VR / AR) and cluster models. Particular attention is paid to government support measures, such as tax breaks for enterprises, housing subsidies for specialists in single-industry towns and funding of educational hubs.

In the context of sanctions and the reorientation of Russian trade to Asian markets, effective risk management is becoming critically important for importers. The article analyzes the specific risks faced by Russian companies in the East Asian region, including currency fluctuations, non-payments and logistical problems. Adapted risk management tools are offered, such as a three-stage payment mechanism and a selection process for logistics operators, to increase the sustainability of import operations. The study uses PESTEL analysis, scenario modeling, and risk matrices to assess risks and confirm the effectiveness of the proposed tools. The results offer practical solutions for Russian importers to minimize risks and strengthen trade with East Asian partners.

In the conditions of the modern economy, characterized by high competition and rapid technological changes, innovations, increasing the efficiency of production becomes a critical factor for enterprises. Therefore, the principles of scientific organization of labor are based on the optimization of work processes, rational use of resources and increasing labor productivity, ensuring safe working conditions for workers. This material analyzes the experience of implementing specific principles of Scientific Organization of Labor (NOL), namely: the principle of division and cooperation of labor, the principle of organizing workplaces, the principle of creating working conditions. A comparative analysis is conducted, which demonstrates how these principles allow you to optimize work processes, improve the safety and motivation of employees, and ensure the competitiveness of enterprises in the conditions of the modern market. The article presents a study that is a comparative analysis of two companies from different industries – JSC Russian Railways and PJSC GAZPROM in the oil sector. The results show that enterprises of various industries successfully implement the principles of scientific organization of labor at a high level, which helps to increase the efficiency of work processes. This study is relevant for researchers, students and specialists in the field of labor economics, management and industrial organization, as well as for a wide audience.

This article examines the implementation of artificial intelligence (AI) in remote banking services (RBS) in Russia as an important aspect of the digital transformation in the banking sector. The authors analyze key areas of AI application within Russian banks, highlighting the benefits of such solutions, including service personalization, increased efficiency, and enhanced security of financial transactions. Existing risks and issues such as regulatory challenges, cybersecurity concerns, personal data protection, and the impact of automation on the labor market are also discussed. The paper presents prospects for the further development of AI in RBS and provides recommendations for banks, regulators, and users. The research is based on current statistical data and practical examples of technology implementation by leading Russian banks.

Tariff incentives play a key role in deepening the economic integration of the EAEU countries, stimulating mutual trade. Under the conditions of sanctions pressure, the optimization of tariff benefits is becoming critically important for sustainable development, contributing to the support of domestic producers. The article provides a comprehensive analysis of the impact of tariff incentives in the framework of the economic development of the EAEU member states. Based on up-to-date statistical data, key trends and problems in the provision of tariff benefits in the period 2022-2024 have been identified. The article contains the author's recommendations on optimizing the tariff benefits system.

The article deals with the influence of VR/AR simulators on reduction of traumatism and improvement of qualification of workers of hazardous professions. Modern achievements and experience of implementation of these technologies in industry, as well as their effectiveness in personnel training and adaptation are analysed. Special attention is paid to practical results and prospects of VR/AR-technologies application in formation of safety skills, improvement of professional skills, as well as reduction of production risks.

The article investigates the peculiarities of application of non-material methods of labor stimulation in Russian and foreign companies. The article analyzes key differences and general trends due to socio-cultural, economic and institutional factors. Russian practice is characterized by the prevalence of collective forms of motivation, combining elements of the Soviet heritage and modern Western technologies. At the same time, foreign experience demonstrates the diversity of approaches: from legislated work-life balance programs in the EU to hyper-personalized systems in the USA and digital solutions in Asia. Special attention is paid to the impact of digitalization on the transformation of non-financial incentive methods. The study identifies the need to adapt international experience to national specifics, as well as the prospects for the development of hybrid motivation models in Russian companies. The work contributes to the development of theories of personnel management and offers practical recommendations for the optimization of labor incentive systems.

This study examines the concept of material and technical resources in the context of project activities. The article presents an overview of the views of domestic scientists on the definition of the concept of material and technical resources. Particular attention is paid to the management of material and technical resources at various stages of project development, as well as the main approaches to improving the efficiency of using the project's material and technical resources.

In this article, the author examines the mechanism for integrating the results of investment assessment of the intrinsic equity value of young companies using discounted cash flows (DCF) and real options (ROV) methods. The author proposed an algorithm (logical tree) for clustering cash flows of a developing business into stable and volatile ones (involving a high degree of uncertainty and risk) and tested it during the investment analysis of Whoosh Holding PJSC.

This article examines changes in USA trade policy and their impact on the transformation of the country's economy. Key aspects are analyzed, such as the introduction of tariff restrictions, the shift from free trade to protectionist strategies, and the effect of these changes on the structure of both external and internal trade. The role of tariff policy in redistributing trade flows, stimulating production localization, and changing consumer preferences is emphasized. The consequences for USA companies and the role of analytical tools in adapting to the new conditions are also discussed.

The article considers the features of the integration of functional systems related to the justification of the completeness and sufficiency of the integrated management system as the basis of the organizational system. As necessary and sufficient conditions, the formation of the basis of an integrated system is applied that is complex in terms of the nomenclature of functional systems and complete in their structure and composition. A process representation of an integrated management system is proposed, reflecting the interaction of its elements with each other.

This study examines the psychological characteristics of corporate culture formation in the context of organizational changes and identifies the factors of successful implementation of these changes. Case analysis and analysis of communication practices were used to study the activities of Sberbank, Rostelecom, Rosatom, Gazprom Neft, Yandex, Tinkoff and Magnit. The practical significance lies in the development of recommendations for managing corporate culture during changes, applicable to managers and HR specialists for effective transformations. The theoretical significance lies in deepening the understanding of the psychological mechanisms of corporate culture formation and their impact on organizational changes. The study identified key psychological barriers, such as employee resistance due to fear of uncertainty and violations of habitual behavior patterns, as well as ineffective communication between management and employees.

The article examines the key factors influencing the prices of used AvtoVAZ cars in the Samara region. Based on the analysis of advertisements for the sale of cars of the selected brands, a multiple regression model with binary variables was built, including such factors as brand, age and mileage of the car. The statistical quality of the resulting model was checked and its economic interpretation was performed. In addition, a cluster analysis was conducted to identify four clusters of cars, among which the most expensive were relatively new models with low mileage.

Economic cooperation within the CIS and the EAEU continues to play a key role in ensuring the sustainable development of the region's countries. In the face of global challenges and sanctions pressure, integration associations are striving to strengthen domestic trade, investment activity and industrial cooperation. This article analyzes key indicators of mutual trade, investment and GDP of the CIS and EAEU member states for 2022-2024, identifies the main trends and directions for further development of integration cooperation.

The article explores the role of professionally important qualities (PIQ) and psychological competencies of public administration professionals in the context of managing the investment attractiveness of Russian regions. The research focuses on the Krasnodar Krai as one of the leading territorial entities in terms of investment inflows and institutional competitiveness. Through an empirical study conducted in 2024, the author identifies the most relevant psychological and managerial traits that ensure the effectiveness of specialists involved in investment decision-making. The paper presents original data, graphical analysis, and practical recommendations for enhancing the human capital of regional investment systems.

The article examines the transformation of marketing communications in the context of digitalization, with special attention paid to narrative strategies of influencer marketing as a key tool of modern digital promotion. The reasons for the decline in the effectiveness of traditional advertising and the growth of influencers' influence based on the phenomenon of trust and parasocial interaction are analyzed. The mechanisms of reputational capital transfer, the stages of influencer communications (from the formation of a brand message to conversion), as well as the criteria for selecting media persons (engagement, relevance, influence index) are considered. Particular attention is paid to the shift from mass to niche strategies, including the role of micro-influencers with high audience loyalty.

The article is devoted to a comprehensive analysis of the market situation of air transport in the CIS countries with an emphasis on a comparative study of the activities of national airlines. The study covers key parameters that determine the positions of air carriers in the regional market: passenger traffic volumes, route network structure, aircraft fleet, as well as features of government support and corporate strategies. The paper examines both the general trends in the development of the aviation sector in the post-Soviet space and the unique aspects of the functioning of individual companies. The results of the analysis make it possible to determine the competitive advantages and risks affecting the sustainability of national air carriers in the face of external economic challenges.

This study proposes a theoretical framework to explore the impact of corporate social responsibility (CSR) on customer brand commitment, mediated by perceived CSR and brand trust. The Stimulus-Organism-Response (S-O-R) theory and Social Identity Theory (SIT) provide the theoretical underpinnings for explaining how CSR initiatives influence customer perceptions and behaviors. The proposed model outlines five hypotheses: (1) CSR positively impacts brand commitment, (2) CSR positively influences perceived CSR, (3) CSR positively affects brand trust, (4) perceived CSR positively influences brand commitment, and (5) brand trust positively affects brand commitment. The findings of this study offer a conceptual framework for understanding how CSR drives brand commitment.

The article discusses the features of quality management systems in the processes of personnel selection and adaptation based on ISO standards and the TQM concept. Special attention is paid to the integration of HR management with the overall quality management system. The role of standardization of personnel selection, evaluation and training processes is emphasized, as well as the importance of employee involvement in management processes. The necessity of continuous improvement of personnel quality management systems, expansion of employees' powers and increasing their responsibility is substantiated. The conclusion is made about the importance of the personnel quality management system for the sustainable development and competitiveness of organizations.

In the context of digital economy transformation, artificial intelligence (AI) serves as a pivotal driver of business process optimization and competitiveness. However, unethical AI training practices engender risks of systemic bias, erosion of stakeholder trust, and non-compliance with regulatory frameworks. This study systematizes ethical principles of AI training, encompassing fairness, transparency, accountability, and prevention of destructive patterns such as misinformation and discrimination. The analysis demonstrates that adherence to ethical standards enhances operational efficiency, strengthens reputational capital, and ensures compliance with international norms, including UNESCO’s Recommendation on AI Ethics. The findings underscore the critical role of ethical AI training in fostering sustainable development and inclusive digital ecosystems.

Digital transformation of the banking sector is a key trend in the modern financial system, requiring the adaptation of regulatory frameworks to ensure stability, security and innovative development. This article presents a comparative analysis of regulatory approaches to the digitalization of banks in developed countries, including the European Union, the USA, Russia and Asian countries (China, Singapore). The study covers such aspects as regulation of digital currencies (CBDC), fintech ecosystems, cybersecurity and data protection. The results demonstrate both general trends (e.g. strengthening cybersecurity) and national characteristics (centralization in Russia, open banking in the EU). The article may be useful for regulators, banking specialists and researchers to develop effective measures in the context of global digital transformation.

The article examines current trends in the development of digital marketing and their impact on expanding opportunities for business growth and development, due to the dynamic development of information technologies that characterize the transition from Web 1.0 to Web 5.0, and the increasing role of the human-centered approach. The key areas of transformation of marketing strategies are analyzed, including personalization, interactive marketing, video content, influencer marketing, omnichannel approach, geotargeting through IoT, as well as a special emphasis on the use of artificial intelligence and blockchain technology in marketing

This research article examines the dynamics of the real estate market in the city of Maykop, due to the growing tourist attractiveness and investment activity. The analysis analyzes the steady increase in prices for new and secondary housing in 2021-2024, exceeding inflation and rising household incomes. Particular attention is paid to changing the structure of housing construction, price differentiation by apartment type, and reduced housing affordability. The article also calculates the housing affordability coefficient for the local population for 2024.

This scientific study examines the current state of small and medium-sized enterprises (SMEs) in Russia in 2024. Key indicators are analyzed: growth in the number of SME entities alongside a decrease in legal entities, increasing share of individual entrepreneurs and micro-enterprises, and structural shifts toward high-tech activities. Particular attention is paid to financial aspects: credit portfolio dynamics, levels of overdue debt, and financing conditions. The research is based on official statistics and industry data.

This article explores psychological factors that influence the effectiveness of managing regional financial mechanisms. The author analyzes behavioral aspects affecting budget planning, interdepartmental coordination, investment decisions, and the implementation of regional socio-economic development programs. The necessity of integrating management psychology and behavioral economics into the financial decision-making process at the regional level is substantiated. Based on empirical data collected in several Russian regions, including Krasnodar Krai, the study reveals a correlation between managerial communication style, internal administrative trust, and the effectiveness of financial instruments. Practical recommendations are developed to improve financial governance by accounting for the value-based and motivational characteristics of managers, fostering psychologically sustainable organizational environments, and reducing the impact of cognitive distortions. The results are of interest to professionals in public administration, regional economics, and applied psychology.

This article examines the impact of social media and crowdfunding as progressive tools that promote the growth of local entrepreneurship and regional economies. In the era of post-industrialism, when traditional methods of financing and marketing are proving ineffective, the study of social media and crowdfunding is becoming particularly important. The paper examines the basic principles of these tools, highlights their strengths and weaknesses, and offers recommendations on the productive use of social media and crowdfunding to support local entrepreneurs.

The article examines the role of business reputation as a key intangible asset that influences a company's value and resilience in the modern economy. The author analyzes the shift from traditional tangible assets to an innovative model dominated by intangible factors such as brand, intellectual capital, and reputation. Special attention is given to quantitative methods for assessing business reputation, including approaches used in M&A (mergers and acquisitions) transactions. The key components of reputation are explored: corporate prestige, customer loyalty, management quality, and corporate social responsibility. The article emphasizes that business reputation not only creates competitive advantages but also directly impacts market capitalization, access to financing, and business crisis resilience.

The article examines the shortcomings of information flow management in the activities of the ANO «Center for the Development of Competitiveness of the Republic of Mordovia» that affect the efficiency of the organization. Based on the study of the characteristics of modern CRM systems and using the method of hierarchy analysis, the most preferable system for implementation in the IT infrastructure of the organization is proposed. The selection criteria were user experience, functionality, management of SMEs and contractors, security, and purchasing options. The proposed CRM system meets data security requirements, allows optimize business tasks, reduce time costs, and improve the efficiency of information process management.

The article explores modern methods of quantitative analysis and forecasting of financial risks in corporate governance. It describes key approaches such as Value-at-Risk, stress testing, and scenario analysis, along with their application in times of economic instability. The study focuses on mathematical models that allow more accurate forecasting of potential losses and enhance business resilience. Theoretical and methodological foundations, as well as practical aspects of integrating quantitative methods into strategic company planning, are discussed. Particular attention is given to the integration of quantitative risk assessment models into corporate decision support systems, enabling the development of adaptive management strategies based on predictive data.

This article synthesizes the results of a qualitative content analysis of a business-tracking training program. The study’s aim is to describe the six most prevalent classes of errors committed by IT-startup founders in practice and to demonstrate which standardized tools a tracker uses to help teams mitigate the associated risks. The six error classes examined are blurred vision and unbalanced pace; lack of in-depth Customer Development; unclosed insights in the HADI cycle; distortion of unit economics; focus on “lead pouring” rather than resolving the bottleneck; and disruption of the tracking process through infantile communication. For each class, the course materials prescribe regulated interventions–SMART, problem-interview checklists, HADI tables, reverse LTV / CAC calculations, pipeline analysis, and a public tracking card. The resulting model provides a practical team self-diagnosis framework and outlines directions for further validation of the tracking approach’s effectiveness.

The article considers the relationship between the HR policy of the organization and the formation of its HR-brand. The article analyzes the main components of an effective HR policy and their impact on the attractiveness of the employer. Special attention is paid to the practical aspects of HR-strategy realization. Modern trends in the field of human resource management and their role in the formation of a positive image of the company as an employer are studied. The paper presents the results of the study of the relationship between the quality of HR policy and the level of employee loyalty, as well as their willingness to recommend the company as an attractive place to work.

The study defines the role of digitalization of the economy as a tool to ensure the technological sovereignty of the Russian Federation. An analysis of various approaches to understanding digitalization and its impact on the sectors of the Russian economy was carried out. Emphasis is placed on traditional industries that are not dependent on the level of development of R&D in production activities. Particular attention is paid to the development of the manufacturing industry, where big data technologies, cloud services and RFID technologies are actively being introduced. The key challenges of economic digitalization are identified, and possible solutions to these challenges are proposed.

The article discusses the current state and prospects of using artificial intelligence (AI) in the transformation of media business processes. It analyses key areas of AI implementation, including the automation of routine operations, personalization and content creation, and improving marketing efficiency. Particular attention is paid to the challenges and opportunities of digital transformation in the media industry, as well as the strategic aspects of AI technology integration.

The article is devoted to the analysis of the role of video content in the system of marketing communications. It examines the evolution of video formats, their classification, practical effectiveness, mechanisms of integration into marketing strategies, and development prospects under digital transformation. Special attention is paid to new personalization technologies and changes in consumer behavior affecting the effectiveness of video marketing. The study highlights the growing importance of short-form videos, interactive formats, and user-generated content, as well as the impact of algorithms and platform-specific trends on audience engagement.